Bathroom industry enters the time of micro profit
In general, bathroom is a big industry, “ &rdquo is a small business. Home building materials output value is nearly 4 trillion, kitchen and bathroom industry accounts for about 250 billion, kitchen and bathroom industry's largest enterprise output value is only tens of billions. Therefore, the image of the bathroom industry can be called big industry small businesses.
The output value of the appliance industry is about 300 billion, and the market share of GREE is 30% to 40%, which is about 100000000000. Why is a big industry, small businesses, think of a keyword “ distance ” How far and close is the distance between the brand and the consumer? It seems that the kitchen and bathroom industry has always been separated from consumers by a layer of film, which has a long distance from consumers.
The distance between the kitchen and the consumer is eight to ten years behind the home appliances industry and the home appliance industry.
The distance involves service precipitation, including the standardization of the bathroom industry, 5— 8 years of products, if not done, maintenance is very difficult, because the valve heart, seals are not standard, after the bad, can not find the maintenance point, can only be thrown away. In western countries, products such as valves or damaged parts are standardized and ready to be bought at any time.
The current situation in China is that products are damaged and they can only be thrown away and bought new ones, because there is no spare parts, which is the biggest waste. Therefore, the services mentioned, including convenience and reassurance, can be quickly enjoyed by maintenance and other services.
The bathroom space can be an enjoyable space, and many people don't want to come into the bathroom. They enjoy it, music, TV, WIFI, and even the smart toilet to interact with the Bluetooth. The bathroom space is very enjoying, of course, these are the requirements for the service of the industry. If we do the service really well, we need to do a lot of meticulous work in the industry, taking into account the feelings of consumers and the needs of the consumers.
This year ten million, next year twenty million, the year after next fifty million, emphasize daily sales volume, this is a mistake, impetuous quick success and instant benefit. The real approach should be that manufacturers and distributors should jointly do well in service. Manufacturer's index, make a 400 return visit, return visit to Hangzhou do very well, satisfaction is very good, send bonus; visit to Beijing, do good reward, do not do well must be punished. Taking customer satisfaction as a KPI indicator, including manufacturer salesmen, they will only deliver goods. All businesses, including businesses, are royalty deducts, and the bonus is calculated by customer satisfaction. In this way, the idea from factory to business is consistent, so that service can be done well.
As a retailer, there is only one way to deal with brand business and e-commerce in the era of e-commerce, that is, subversion, transformation and challenge of self subversion.
The Internet has turned regional competition into a national competition. Before in Hangzhou, Beijing and Dongguan, it may be the competition in Dongguan region. Now the Internet has to face the competition from the whole country. Information makes the price more transparent and open. The future of the bathroom industry will be into the era of micro profit, the previous 40%, 50% of the Maori will not exist, will quickly enter the age of reason, 20% of the Maori, pure profit is 1%, 2%, the maximum is 3%, like the blade to see hard work, whose management and cost can be controlled well. How to interact and change roles is not to sell goods, but to make money by selling services.
Related reading
