Four strategic ideas for the marketing of sanitary ware industry
Sanitary ware and ceramic ware is an important part of our national cultural heritage. It is also a shining pearl in the world ceramic bathroom. With the diversification of people's consumption demand, modern bathroom enterprises not only satisfy basic household purposes.
Sanitary ware and ceramic ware is an important part of our national cultural heritage. It is also a shining pearl in the world ceramic bathroom. With the diversification of people's consumption demand, modern bathroom enterprises not only meet the basic household use, but the design style of the product pays more attention to the combination of practical and aesthetic, and integrates the elements of personality, nature and human nature. From the trend of home industry, it can be predicted, &ldquo, brand operation, product design, marketing, and service level ” these four major enterprise strategies constitute the key factors to win the market in the modern bathroom industry.
1. Brand operation strategy
At present, the concept of consumer brand is becoming more and more strong, because a good brand will bring good service. Modern bathroom as a poor but necessary home product in the market, there will be a lot of unexpected situations. So as a customer, he would rather spend more than the usual 15%~20% price to buy branded goods. A considerable number of consumers understand the popularity and strength of modern bathroom brands through the dissemination effect of various media. As another purpose of creating brand benefits in shopping malls, chain stores can be opened in the country to expand their scope of operation to further enhance their brand awareness.
Two. Service strategy
Service is the key factor to promote the terminal. Now some customers reflect “ why I choose a good brand product is to buy a service ” the attitude of the salesman when the customer is shopping, and the degree of the salesman's understanding of the product is the principal principle of the customer's choice of products. As a modern ceramic sanitary ware product, because it has too many humanized things, such as the material, specifications and even a small hardware accessory of the bathtub, it is necessary to seek the consent of the customer. Not only the customer, but also the modern ceramic bathroom guide and the design will feel the whole operation is very tedious. Good service can highlight the image of the brand. At present, the service level of domestic sanitary ware enterprises is uneven, which can be used for reference in the shower industry leader of Zhongshan ALLY bath company in the bathroom industry. The enterprise has a high evaluation, good &ldquo and &rdquo service in the industry. It is a target of Zhongshan ALLY, and is a more basic commitment. Advocate “ continue to improve, create customer satisfaction product ” the concept of professional, focused spirit to each customer to enjoy five star service, to ensure the customer's full customization.
Three. Product innovation strategy
In recent years, the demand for bathroom supplies has become more and more “ functional ” and “ personalized ” and intelligence is always the direction of people's pursuit. Therefore, intelligent design will become the mainstream direction of modern ceramic sanitary ware in the future. On the basis of practicality and aesthetics, intelligent design combines the direction of marketing, so that users can really feel comfort and convenience. I think this kind of modern ceramic sanitary ware will promote sales and market competition in the future.
Four. Marketing strategy
As a large and medium-sized enterprise, their business channel is not only the domestic market, but also the overseas market. Because the price of modern bathroom products in China may be lower than that of the expensive salaries abroad. The quality of modern bathroom products abroad is slightly higher than that of the domestic market, but the corresponding prices can also be improved. Therefore, as long as we do well in the quality of our products, there will be more and more foreign demand in the future.
With the rapid development of China's construction industry, the output value of building decoration industry has gradually increased. Home decoration has also become the focus of consumer attention. Modern sanitary ware faces a wide development opportunity. At the same time, because of the imperfect competition of Chinese sanitary ware market and the contention of foreign brands to the Chinese market, Chinese sanitary ware enterprises have made a great challenge to break through the industry.
