Pass rate of 60% to 91.2%, quality change caused consumption

“ the Spring Festival, the friends around the family changed the intelligent toilet, everyone changed the domestic brand, the consumption upgrade was around … … ….” during the long holiday of the Spring Festival, a university teacher in Jilin province spoke about the transformation of the intelligent toilet industry when they talked about the newly arranged objects at the party. The upgrade brings changes to the consumer upgrade. “ before the Spring Festival, many consumers converted to smart toilets, most of them domestic brands. I can change 6--7 sets a day, each price range from 2000 yuan to 10000 yuan, Beijing consumers to smart toilet acceptance is still very high … … ” Jiangsu installer Xiao Jiang's words from another point of view of the trend of consumption upgrades.

In fact, with the rapid upgrading of the consumption structure in China, a large number of consumer spillovers in the consumer goods, such as intelligent toilet and rice cooker, have emerged, and intelligent toilet products have become the prominent representative and symbol of the spillover.

As the time goes back to the Spring Festival in 2015, a financial review of Wu Xiaobo's "buy a toilet cover in Japan" has pushed the field of public opinion to an area of public opinion which is not very concerned by the intelligent toilet. Since then, the attention of the intelligent toilet industry in China has been raised unprecedentedly.

The survey of intelligent bathroom appliance Specialized Committee of China Household Electrical Appliance Association (Specialized Committee) shows that the popularity rate of Shanghai's intelligent toilet has reached 8-10%, Beijing has reached 5-6%, and other more developed cities such as Guangzhou, Tianjin, Hangzhou, Shenzhen, Qingdao and so on, the popularity rate has also reached 3-5%.

The qualification rate of the alliance of government, industry, research, and research has been increased by

Here, observers believe that the phenomenon of Chinese consumers back the toilet cover back from abroad not only shows that the needs of consumers have changed, but also that our enterprises do not keep up with the changes in consumer demand.

After nearly two years of continuous transformation of industrial structure, the development of smart toilet industry has entered a benign track, not only the output has increased, but also the quality has increased by 31%. In such a high proportion, there must be something behind the back. Through many interviews, the reporter learned that behind the rapid development of the intelligent toilet, it is the firm determination and execution of the government departments at all levels to support the development of the intelligent toilet industry.

In view of a series of problems, in October 2016, the General Administration of quality inspection organized a special spot check and industry survey on the quality of intelligent toilet products. The results showed that the qualified rate of the intelligent toilet products was only 60%, the foreign capital and the domestic mainstream brand samples were all matched, most of the unqualified products were from domestic. Small and medium-sized enterprises production.

After nearly two years of the whole social quality promotion action, in December 2017, the State Quality Inspection Bureau announced the results of the intelligent toilet products for the sale of the line channels and online channels in 2017. On line, the qualified rate of the intelligent toilet was 91.2%.

In March 2017, the General Administration of quality inspection (QSIQ) in Taizhou, Zhejiang, officially launched the national intelligent toilet product quality program and the alliance of government, school and research and research. 200 representatives from all walks of life, such as government, production, research, research and inspection, focused on the industrial development of Taizhou's intelligent toilet products. &ldquo, the quality of the intelligent toilet and other products is not the same. The biggest effort will see the great effect and find the quality short board. The alliance members cooperate with the industry to consult and compare the quality standards at home and abroad.To let the people really enjoy the sense of quality … … ” Zhi Shuping, director of the General Administration of quality inspection, resonates with the attendees at the beginning of the ceremony.

Smart toilet industry cluster began to roll up its sleeves and work hard. Taizhou, Foshan and other places began to improve the quality of each component.

For example, the Taizhou city of Zhejiang province is the birthplace of the private economy and the joint stock cooperation economy in China. Before Taizhou, the private economy, represented by the manufacturing industry, has maintained a sustained and rapid growth. But with the global economic downturn and the decline of the domestic economic situation, Taizhou's extensive growth is difficult to sustain. Facing the general trend of supply side reform, how to upgrade the industry has become a major test for Taizhou. In this context, the traditional bathroom to high-end products and intelligent bathroom (toilet) transformation, Taizhou municipal municipal government and all levels of the relevant departments to create “ Taizhou intelligent building ” to realize the opportunity for industrial upgrading.

In policy, the development of the intelligent toilet is included in the &ldquo of Taizhou; the government's 13th Five-Year development plan ” and “ the key support industry in Zhejiang; ” Taizhou city “ the 2016 action plan of the quality development program ” and the investigation of the Taizhou intelligent toilet manufacturing enterprise by Li Qiang, the governor of Zhejiang province.

In order to break the bottleneck of the intelligent toilet industry, Taizhou officials led the formation of the Taizhou intelligent toilet Association, the first intelligent toilet Industry Association in the country. The head of the association elaborated on the aims of the association: “ quality improvement, standard construction and brand synergy &rdquo. At present, Taizhou is building the capital of China's intelligent toilet industry.

The nineteen major reports of the Party pointed out that &ldquo should be the core of the people's livelihood, and the level of protection and improvement of people's livelihood should be &rdquo. The intelligent toilet is closely related to the daily life of the people, and its quality and safety work is directly related to the increasing safety, convenience and comfort of the people.

“ in the course of the rapid economic growth in the past, we solved the problem of &lsquo, and &rsquo. In today's era of high quality development, we must solve the problem of &lsquo, &rsquo. ” Yang Ye, Party Secretary of Zhejiang provincial quality and Technical Supervision Bureau, said that to promote high quality development, we must adhere to the development mode of quality first and efficiency first.

Development main line: pay close attention to quality improvement

Zhang Wenbing, director of the quality supervision department of the General Administration of quality inspection (QSIQ), previously said at the conference on the intelligent toilet quality promotion held in Taizhou, Zhejiang, that it took one year to concentrate the strengths and make the hard work in four stages.

The first stage is to start from this start to the end of May, and organize the leading enterprises, research institutes, testing institutions and industry experts to take part in the war of quality, make the road map of the battle of hard work, cooperate and promote the division of labor and cooperation.

The second stage is from June to the end of August, by the relevant quality inspection institutions to carry out comparative research and analysis of smart toilet quality at home and abroad. Through the collection of the latest intelligent toilet products after domestic technical hard work, the quality comparison between the advanced products of foreign brands and the analysis of the gap between Chinese and foreign intelligent toilets is analyzed, and the technical level, the core parts, the manufacturing level and the brand reputation of the domestic intelligent toilet have been obviously improved. At the end of August, we will form the result of intelligent toilet comparison analysis.

The third stage is from September to the end of October, to carry out the special inspection of the smart toilet state supervision, and publish the results of the random inspection and quality improvement at the end of October.

The fourth stage is from November to the end of December, each unit summed up the achievements and shortcomings of the previous phase of the hard work, strengthened the strength of the key technology to attack “ fully sprint ” at the end of December, it announced the stage results of the intelligent toilet, while plotting the task of 2018.

“ quality tackling needs us to carry forward “ nail “ spirit, we need to work together to help each other. Facts have proved that this China made consumer goods quality improvement battle.To speed up the supply side structural reform to add new kinetic energy. &rdquo, Zhang Wenbing said.

Quality comparison: a new mode to improve the quality of indicators:

If the experience of Taizhou in Zhejiang has aroused the vitality of the intelligent toilet industry, the quality change of the intelligent toilet industry in Guangdong has built a new model of quality improvement.

According to Liu Chaoyue, deputy director of Quality Supervision Office of Guangdong Provincial Quality Supervision Bureau, &ldquo, the quality of people's livelihood products is compared to the research promotion project ” under the guidance of the General Administration of quality inspection, the Quality Supervision Bureau of Guangdong province leads the selection of some important people's livelihood products made in Guangdong, which have international competitiveness, and carry out comparison research with international first-class products of the same kind. A variety of measures, such as physical comparison research, standard comparison research, comprehensive analysis and research, key technology tackling, standard system revision, quality assurance system construction, typical demonstration of leading enterprises, brand credit building, market environment renovation, etc., look up product quality &ldquo, short board ” plan product development route, push forward Product quality improvement, “ &rdquo from point to point; finally achieve &ldquo promotion; Guangdong manufacturing ” overall quality improvement goals of a quality innovation activities.

&ldquo, since 2016, Guangdong Provincial Bureau first selected 3 kinds of products, and the intelligent toilet industry is one of them. The 9 Municipal Bureau of the Pearl River Delta and the Shunde District Bureau have selected one kind of product to explore the comparison research to promote the work. By 2020, the whole province is completely spread out and gradually become the quality supervision department to serve the innovation and development of Guangdong. A normalization of the transformation and upgrading. &ldquo, Liu Chaoyue said.

Ren Weiqing, the chief engineer of the Foshan Municipal Quality Supervision Bureau, told reporters that after two years of comparative research, expert diagnosis and political production and research, the quality of Foshan's intelligent toilet has achieved good results. The market share has reached 40%, and Foshan's frontline brands such as arrow, HeGII, FAENZA, Annwa, and whales have been obtained. The approval of the vast majority of consumers. HeGII, Wrigley and other domestic mainstream brand capacity jumped from the 100 thousand set in 2015 to the current 200 thousand sets of levels, some even more than 300 thousand sets.

“ there are goals, comparisons, and promotion of &rdquo. In recent years, “ quality improvement ” “ quality first ” quality management concept is being deeply rooted in the hearts of the people. With the government departments at all levels from the macro policy guidance, the industry associations, colleges and universities actively participate, the enterprises' scientific and technological exploration and self quality exploration, about the national economy and the people's livelihood of the intelligent toilet industry, already shaped The industrial chain is linked to the quality promotion model. Product quality passing rate is also increasing year by year, and consumer satisfaction is also rising.